Conclusion

Conclusion

          L.A Fitness is a privately owned health club that has been around for 31 years with about $1.7 Billion revenues in 2013. The key to their success is due to the continuous training of its employees and a strong Information System. With so much competition with other gyms like Retro fitness, 24 Hour Fitness, Crunch etc L.A Fitness distinguish itself with its amenities and their strong business process. Like we stated earlier, it’s a dynamic business process because L.A Fitness does not believed in a standardized approach, this approach stands out, because it’s unlike the other approach most businesses in their field utilize. The employees genuinely care about its members and their fitness goals. A prime example is the customize tour based on the potential members fitness goals and monthly fitness analyses to see how much progress they have made since they started their membership.

During the interview with Rimoun Malaki L.A Fitness Manager of the location in Clark, NJ. We learned several things about the company such as how they operate their business, some new facts, and future goals. One of the more interesting things we learned was that about a year ago L.A Fitness bought out Balleys and a majority of their gyms and turned them into L.A Fitness. In North Jersey alone they plan on opening 3 more gyms by the middle of next year. This year in North Jersey they opened up gyms in Clark, and two more locations are due to be opening up soon in Kearny and Lodi. There are also some rumors that L.A Fitness is currently in the process of buying out New York Sports Club, ray said it’s definitely a possibility.

In conclusion, our company relies heavily on its information system mainly its database storage, all our members’ information record and stored information such as credit card numbers for monthly payments, and the members contact information such as mailing address and phone numbers. All that information is very private so securing it is very important. The company’s database is protected by firewalls, the use of antivirus programs, and also by limiting the access to members’ information by employees outside of the facility.  All these safeguards make customers feel comfortable which builds loyalty.