Recommendations

Recommendations

Our first recommendation is that LA Fitness needs more exposure on social media platforms. There has been exponential growth in the utilization of social media platforms as a method of advertisement and communication, as well as open ended criticism. Social media has become a new way for businesses to get connected with their consumers. LA Fitness is already engaged with Facebook and Twitter, however the company does not have as significant of a following to help them reach maximum potential.  La Fitness needs new innovative ways to gain followers. For example, posting a promotion could grab not only the attention of existing followers, but could also attract potential followers. 

 

            

          Our second recommendation is the use of biometric authentication. For example La Fitness would use customers fingerprints instead of their membership card to log into the FDMT System. It would do all the same things the membership card did, except the fingerprints will identify the specific customer so other people can't abuse the membership. This is a more precise method for the company to properly keep track of their customers. LA Fitness would have the ability to record how often each member frequents their gym, which in turn allows the company to use such information to maintain a relationship with the customer. Being able to keep track of this information will allow the company to award members with incentives. This would help keep loyal customers, and positive word of mouth.